Marketing & Sales
epub, pdf |eng | 2016-11-17 | Author:Kotler, Philip & Kartajaya, Hermawan & Setiawan, Iwan [Kotler, Philip]
3: Increase Commitment Attracting and convincing customers are important steps toward creating loyal brand advocates. Still, the job is far from done. Marketers need to make sure that customers end ...
( Category:
Marketing & Sales
September 6,2017 )
azw3 |eng | 2017-03-22 | Author:Ward, Anne Ahola [Ward, Anne Ahola]
The goal of search is to get content in front of the right people at the time they are looking for it. Successful campaigns lead to notoriety you wouldn’t otherwise ...
( Category:
Internet & Social Media
September 6,2017 )
epub |eng | 2014-09-22 | Author:Mosley, Richard
CREATIVE FRAMEWORK (a) Brand identity Whatever creative ideas you're planning to deliver, you first need to establish a consistent brand ‘look and feel’. It may be that this is already ...
( Category:
Human Resources
September 6,2017 )
mobi, epub, pdf |eng | 2012-01-20 | Author:Leonard H. Hoyle
An area of event sponsorship that is sometimes grossly overlooked is that of nonfinancial sponsors, or in-kind sponsors. This type of sponsorship is particularly appealing to new or small business ...
( Category:
Marketing & Sales
September 5,2017 )
epub |eng | 2013-09-10 | Author:Kenrick, Douglas T. & Griskevicius, Vladas [Kenrick, Douglas T.]
FAST AND SLOW PEOPLE Recall that some animals, like tenrecs, follow a fast life history strategy (investing very little in somatic effort and instead focusing on mating), while other animals, ...
( Category:
Economics
September 5,2017 )
mobi |eng | 2001-11-07 | Author:DeVincentis, John [DeVincentis, John]
The shift from reporting tools to planning tools The shift from product communication tools to value identification tools FROM REPORTING TOOLS TO PLANNING TOOLS The reporting tools of most sales ...
( Category:
Marketing & Sales
September 5,2017 )
epub |eng | 2014-04-08 | Author:Robert R. Updegraff, Dr. Robert C. Worstell
3. Several months later there was a very important conference in the front office of the Oswald Agency. The officers of the Monarch Hat Company were closeted with the president ...
( Category:
Processes & Infrastructure
September 4,2017 )
epub |eng | 2012-09-04 | Author:Michael Bosworth & Ben Zoldan
Figure 7.2 Adam’s Storyboard Chances are, when Adam told his story, he used the words at the bottom of each card to describe the emotion he was feeling at each ...
( Category:
Skills
September 4,2017 )
epub |eng | 2016-11-02 | Author:Jill Konrath
MINI “AS IF” EXPERIMENTS When you’re selling, you often need to change your attitude. Research has shown that these “as if” strategies actually work. Give them a couple of minutes ...
( Category:
Skills
September 3,2017 )
epub |eng | 2006-05-31 | Author:Rapaille, Clotaire [Rapaille, Clotaire]
WHAT’S COOKING? ANYTHING? Like the need for shelter, the biological scheme for dinner is fundamental: all human beings need nourishment. But what is the continuum between the biological requirement to ...
( Category:
Business Culture
September 2,2017 )
epub, mobi, pdf |eng | 2015-09-04 | Author:Joe Pulizzi [Pulizzi, Joe]
Figure 14.5 At the end of every FastCompany.com article, there is a call-to-action for the company’s daily e-mail offering. Let’s look at the Content Inc. example of EntrepreneurOnFire.com from John ...
( Category:
Processes & Infrastructure
September 2,2017 )
epub, mobi |eng | 2007-07-17 | Author:Packard, Vance [Packard, Vance]
12. Selling Symbols to Upward Strivers “People feel that if you jump from a Ford to a Cadillac, you must have stolen some money.” —Pierre Martineau, research director, The Chicago ...
( Category:
Marketing & Sales
September 2,2017 )
epub |eng | 2013-06-27 | Author:Perry Marshall
Figure 14-3. This tiny puddle of water on concrete (left) looks very similar to the edge of this lake in northern Michigan (right), even though the lake is tens of ...
( Category:
Processes & Infrastructure
September 2,2017 )
mobi, epub |eng | 2016-04-19 | Author:Wayne Pacelle
CHAPTER SIX The Visible Hand and the Free Market: Humane Wildlife Management in the United States Wolves and Alpha Returns Coming back to Isle Royale was a reunion of sorts—not ...
( Category:
Nature & Ecology
September 1,2017 )
epub |eng | 2014-12-22 | Author:Mike Moran & Bill Hunt [Moran, Mike]
( Category:
Industries
September 1,2017 )
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| Public Relations | Sales & Selling |
| Search Engine Optimization |
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